Progress is one of humanity's most enduring yet contested ideas. Is progress an actuality or is it a myth? What does progress mean when the present feels so futureless today?

​Horseshoe maximalism is the social temperament of our times, an emerging cultural logic and aesthetic that will dominate consumer and business industries in the coming half-decade.

​Following up from our last report on Hyper-Optimization, the Office of Applied Strategy is proud to announce OAS Dossier 2: The New Pantheon, which explores the phenomena of horseshoe maximalism across multiple industries over the span of 80+ pages. Join us for an evening where we unpack this term with a keynote talk by Tony Wang, followed by a panel discussion with several of the authors, where we explore how political polarization today has given way to new cultural trends that embrace contradiction and extremities. All attendees will receive a complimentary copy of the dossier. There will only be 1,000 copies produced, with no online distribution of the report. Limited quantities.

TBA

Tony Wang

​Tony is a strategist and the founder of the Office of Applied Strategy. He has over a decade of multinational experience in luxury, technology, and management consulting. Previously, he was at SSENSE overseeing brand and content strategy. He has also worked at McKinsey, Google & IDEO.